A digital presentation slide with a pale pink background featuring a large title that reads 'Process and Creation with The Magical Atelier.' To the right, there is an illustration of a laptop displaying a website for an art classes business, with images of art projects and navigation options. Below the title, the author's name, Liz Comstock, is displayed on the left, and at the bottom right, details about the presentation including the date (Spring 2026), the course (Industry Design | Design 41) are listed.
A digital presentation slide with a pale pink background featuring a large title that reads 'Process and Creation with The Magical Atelier.' To the right, there is an illustration of a laptop displaying a website for an art classes business, with images of art projects and navigation options. Below the title, the author's name, Liz Comstock, is displayed on the left, and at the bottom right, details about the presentation including the date (Spring 2026), the course (Industry Design | Design 41) are listed.

Case Studies

Table of contents with numbered sections covering topics like meet the client, project challenge, project management, research summary, informed design, customer journey map, netnography, concept development, email campaign, client feedback, reflections, and appendix.
Table of contents with numbered sections covering topics like meet the client, project challenge, project management, research summary, informed design, customer journey map, netnography, concept development, email campaign, client feedback, reflections, and appendix.
Jessy Morales, a woman with light skin and brown hair, sits at a art studio table surrounded by art supplies, paint bottles, and a colorful canvas, smiling while working on her art.
Jessy Morales, a woman with light skin and brown hair, sits at a art studio table surrounded by art supplies, paint bottles, and a colorful canvas, smiling while working on her art.
A slide titled 'Project Challenge' divided into three columns labeled Problem, Insight, and Solution, describing a business challenge and proposed design solution.
A slide titled 'Project Challenge' divided into three columns labeled Problem, Insight, and Solution, describing a business challenge and proposed design solution.
A digital project management team introduction slide showing individual photos and names of team members, including Liz Comstock, Rae Wang, Margarita Akoller, Matthew Enriquez, Aimar Mijangos, Izabella J. Adams, and Victoria Gonzales.
A digital project management team introduction slide showing individual photos and names of team members, including Liz Comstock, Rae Wang, Margarita Akoller, Matthew Enriquez, Aimar Mijangos, Izabella J. Adams, and Victoria Gonzales.
Slide titled 'Research Summary' with a photo of hands painting at a children’s art studio and text describing research insights and methodologies.
Slide titled 'Research Summary' with a photo of hands painting at a children’s art studio and text describing research insights and methodologies.
Screenshots of design patterns used to inspire a direction for a project, including calendar, art studio schedule, and email campaign layout.
Screenshots of design patterns used to inspire a direction for a project, including calendar, art studio schedule, and email campaign layout.
A storyboard titled 'Customer Journey Map' illustrating steps from discovery to advocacy for booking an art class through The Magical Atelier, showing images of a woman with a flyer, her daughters asking about classes, scanning a QR code, browsing a mobile website, booking a class on a smartphone, and sharing links with friends.
A storyboard titled 'Customer Journey Map' illustrating steps from discovery to advocacy for booking an art class through The Magical Atelier, showing images of a woman with a flyer, her daughters asking about classes, scanning a QR code, browsing a mobile website, booking a class on a smartphone, and sharing links with friends.
Screenshot of research notes with a table and text discussing netnography, listing blog topics and social media platforms, and explaining the inspiration behind an email campaign and the benefits of creative activities for children. The notes are on a light purple background with a small page number 7 in the bottom right corner.
Screenshot of research notes with a table and text discussing netnography, listing blog topics and social media platforms, and explaining the inspiration behind an email campaign and the benefits of creative activities for children. The notes are on a light purple background with a small page number 7 in the bottom right corner.
A presentation slide titled 'Concept Development' shows a rough sketch of a classes landing page on the left and a email campaign template on the right, with descriptive annotations in red ink.
A presentation slide titled 'Concept Development' shows a rough sketch of a classes landing page on the left and a email campaign template on the right, with descriptive annotations in red ink.
Mock-up of a classes landing page showing art classes, schedules, and registration options for desktop and mobile views.
Mock-up of a classes landing page showing art classes, schedules, and registration options for desktop and mobile views.
Mock-up of a presentation slide titled 'Concept Development' with a subtitle 'High Fidelity Prototypes'. The slide features a screenshot of a website with a filter menu and a calendar showing May, and a list of art classes with details and prices. The right side contains text explaining the design features, including a branded dropdown calendar, visual clarity, bilingual appeal, and key insights.
Mock-up of a presentation slide titled 'Concept Development' with a subtitle 'High Fidelity Prototypes'. The slide features a screenshot of a website with a filter menu and a calendar showing May, and a list of art classes with details and prices. The right side contains text explaining the design features, including a branded dropdown calendar, visual clarity, bilingual appeal, and key insights.
Slide presentation on concept development, email campaign. Left side shows colorful slides with images of a woman and children, right side contains text with bullet points about content quality, videos, articles, surveys, and updates.
Slide presentation on concept development, email campaign. Left side shows colorful slides with images of a woman and children, right side contains text with bullet points about content quality, videos, articles, surveys, and updates.
Photograph of Jessy exploring art at a colorful table with paints, brushes, and art supplies in a well-lit space.
Photograph of Jessy exploring art at a colorful table with paints, brushes, and art supplies in a well-lit space.
A presentation slide titled 'Reflection' with four sections: 'What worked', 'What didn't work', 'What would I do differently', and 'Results and Insights'. The slide discusses research methods, user testing, challenges, and insights about photographing a person named Jessy in her art studio.
A presentation slide titled 'Reflection' with four sections: 'What worked', 'What didn't work', 'What would I do differently', and 'Results and Insights'. The slide discusses research methods, user testing, challenges, and insights about photographing a person named Jessy in her art studio.
A presentation slide titled 'Appendix' displays information about digital deliverables, including redesigned class landing pages with calendar for mobile and desktop, email campaigns for mobile, and links to resources such as wireframes and folders with final deliverables. The slide contains screenshots of various webpage designs, a drop-down calendar, and descriptions of project components.
A presentation slide titled 'Appendix' displays information about digital deliverables, including redesigned class landing pages with calendar for mobile and desktop, email campaigns for mobile, and links to resources such as wireframes and folders with final deliverables. The slide contains screenshots of various webpage designs, a drop-down calendar, and descriptions of project components.
A logo with a stylized black and white letter 'L' and a blue background. Beside it, 'Last Word' is written in blue, with the tagline 'An app that guarantees you have the Last Word' underneath in black. At the bottom, it says 'Liz Comstock, Mobile Design, Spring 2026.'
A logo with a stylized black and white letter 'L' and a blue background. Beside it, 'Last Word' is written in blue, with the tagline 'An app that guarantees you have the Last Word' underneath in black. At the bottom, it says 'Liz Comstock, Mobile Design, Spring 2026.'
Table of contents slide with sections: Definition, Target Users, Persona, User Flow Map, Sketches, Wireframes, User Interface Screens, Logo Style Guide, App Prototype Link, App Prototype Video, and Thank you.
Table of contents slide with sections: Definition, Target Users, Persona, User Flow Map, Sketches, Wireframes, User Interface Screens, Logo Style Guide, App Prototype Link, App Prototype Video, and Thank you.
A document discussing the concept of a 'last word' app as a 'time capsule' for storing personal memories and feelings.
A document discussing the concept of a 'last word' app as a 'time capsule' for storing personal memories and feelings.
Slide titled 'Target users' showing two photos. The first photo depicts a person writing with a pen, representing people contemplating end-of-life decisions, aged 65 and older. The second photo shows a smiling young woman, elderly woman, and small child, representing people with elderly parents and small children, aged 45 and older.
Slide titled 'Target users' showing two photos. The first photo depicts a person writing with a pen, representing people contemplating end-of-life decisions, aged 65 and older. The second photo shows a smiling young woman, elderly woman, and small child, representing people with elderly parents and small children, aged 45 and older.
Profile of Tom Brown, a 70-year-old widowed jazz pianist from New Orleans with gray hair, smiling, wearing a tan shirt, standing beside a window.
Profile of Tom Brown, a 70-year-old widowed jazz pianist from New Orleans with gray hair, smiling, wearing a tan shirt, standing beside a window.
User flow map diagram showing pathways between login, home, friends, gallery, diary, search, add, logout, password, and get started.
User flow map diagram showing pathways between login, home, friends, gallery, diary, search, add, logout, password, and get started.
Screenshots of mobile app sketches for login, home, compose, gallery, contact list, logo, and inspiration, with descriptive text about design patterns and artistic inspiration.
Screenshots of mobile app sketches for login, home, compose, gallery, contact list, logo, and inspiration, with descriptive text about design patterns and artistic inspiration.
Wireframe designs of a mobile app, including login page, greeting screen, friends list, gallery, and compose message screen.
Wireframe designs of a mobile app, including login page, greeting screen, friends list, gallery, and compose message screen.
A series of five smartphone app screens showing user interface flow, including login, greeting, friends list, gallery, and compose message screens.
A series of five smartphone app screens showing user interface flow, including login, greeting, friends list, gallery, and compose message screens.
Slide showing an app prototype link with a smartphone illustration displaying the Last Word app logo and a welcome message.
Slide showing an app prototype link with a smartphone illustration displaying the Last Word app logo and a welcome message.
Title 'Logo Style Guide' with a blue logo featuring a stylized white and black letter 'L' or 'P'. Text explains color codes, font choice, and color symbolism, including a color palette of black, white, and blue, with the phrase 'Last Word' at the bottom.
Title 'Logo Style Guide' with a blue logo featuring a stylized white and black letter 'L' or 'P'. Text explains color codes, font choice, and color symbolism, including a color palette of black, white, and blue, with the phrase 'Last Word' at the bottom.